Recently, the Co-operative Bank of Vietnam (Co-opBank) has given new uniform to all employees in the all system over the country. The uniform of Co-opBank has created a beauty in communication, a corporate cultural values of Co-opBank as well as a professional environment for “Cooperation for mutual development” as the slogan of Co-opBank.
Co-opBank’s uniform brand with blue-violet as the main color, is the unification of standards and can be easily recognized by customers at the transaction location. From there, it is creating the typical style of Co-opBank. For each branch, each staff in the whole system of Co-opBank, the uniform gives them a sense of responsibilities in communicating with customers. Co-opBank uniform aims at overcoming barriers and communicating with customers, especially with People’s Credit Fund customers in the most professional manner. Thereby, the uniform has also created the confidence for Co-opBank’s staff.
Currently, throughout the Co-opBank system, all staff from the Head Office to 32 branches and 66 transaction offices over the country are given Co-opBank’s new uniform. Wearing a uniform can help each and every employee of Co-opBank feel professional, friendly and very comfortable when communicating with customers…
Mr. Hoang Tuan Long – Standing Vice Chairman of Co-opBank Trade Union shared that at present, the whole Co-opBank system has been applied uniform to create a beauty and trust of customers in a professional environment.
It can be said that a beautiful bank uniform will always bring convenience to employees in the process of communicating with customers, giving them confidence and gaining a lot of positive feedback from customers. You can imagine when you come in a certain bank where all employees are wearing the same color uniform, while in other bank where each person has a different outfit, you will see which case is more trustworthy.
Uniform is an indispensable part of brand identity, also a characteristic culture of each business, a way to build sympathy and trust in customers. Especially for banks, this is an indispensable factor. Designing uniforms for employees is a profitable investment for every business, because they are the most effective and persuasive brand marketing tools.
Walking around the branches in the Co-opBank system, every Co-opBank staff member is conscious and proud of wearing a new uniform. A lot of officials and employees are eagerly waiting to wear the uniform, which is the pride and honor of each Co-opBank staff.
Ms. Nguyen Thi Thanh Thuy – Head of Accounting – Treasury Department of Co-opBank Ha Tinh branch shared: the staffs of Co-opBank Ha Tinh branch are eager to wear uniform. This is a way to make a best professional impression from customers. Wearing the Co-opBank uniform, we are confident in communication, while the trust and support of customers is enhanced. Thereby, it helps Co-opBank Ha Tinh branch operate more professionally, support People’s Credit Funds to operate stably and safely, deserve to be the Bank of all People’s Credit Funds in Ha Tinh province.
Without self-introduction, uniform designs and colors have helped customers and the PCFs system throughout the country being more confident in the development of the Co-opBank brand. It creates a good impression on Co-opBank’s image and becoming a source of internal strength, fulfilling the political task of being the Bank of People’s Credit Funds…
Co-opBank staff in An Giang branch in Co-opBank uniform
Co-opBank staff at Head Office
Co-opBank branch staff advising customers
Quỳnh Hoa
